Triumph Origin Story
When Triumph was founded, Britain was in a bicycle craze. The company's founder, Siegfried Bettmann, started by selling German-made bicycles in 1886 under S. Bettmann & Co. Import Export Agency in London, England.
From 1902 to Today
Instantly recognizable around the world, the Triumph logo has many different versions over the years, each one a reflection of the time it was created.
Check out our currated collection of Triumph related merchandise.