Rieju
Rieju Motorcycles, a name synonymous with innovation and success in the motorcycle industry, has a fascinating history dating back to 1934. A blend of expertise and dedication to excellence has defined Rieju's path through the decades. Here's a deeper look into the evolution of Rieju Motorcycles. In the early days, Rieju began as a factory producing bicycle accessories. From these modest roots, the company expanded into the creation of bicycles themselves. The real transformation occurred in 1947 with the production of Rieju's first moped, a pivotal moment that marked Rieju's entry into motorized transportation.
The partnership with Motori Minarelli in 1960 played a crucial role in Rieju's growth. This collaboration fueled a series of remarkable achievements, including winning numerous national championship titles in the Enduro category.
Throughout the years, Rieju has launched various groundbreaking models. The 1993 introduction of the DRAC 50 and RR50 models, along with collaborations with companies like CASTROL Spain, highlighted Rieju's commitment to innovation. In 2001, the MRX model brought a fresh off-road look, reinforcing the company's standing as an industry leader.
Rieju's export volume gradually increased, reaching 67% of total production in 2004. The brand's prominence across Europe, coupled with award recognition, testified to its robust global presence. The introduction of appealing models like the Naked NKD125 further solidified Rieju's position.
In a rapidly changing market, Rieju made strategic decisions to expand its offerings. The TANGO series, RRX SPIKE, MRT 50, and Marathon 125 exemplify Rieju's versatility and response to market demands.
Rieju's continued growth led to entry into new segments like 50cc and 125cc scooters with models such as RS Sport 50ccm. The launch of the CityLine at the Milan Fair in 2015 displayed Rieju's ability to compete in the GT scooter market.
2017 marked Rieju's 75th anniversary, while 2020 saw the acquisition of GasGas's industrial enduro platform. These milestones have broadened Rieju's horizons, offering greater diversity and expanding the customer base. The transition from EURO4 to EURO5 legislation, along with Rieju's involvement in electric vehicle projects, shows the brand's dedication to environmental sustainability. The Rieju NUUK and other future models signify Rieju's commitment to producing less polluting and safer vehicles.
Rieju Motorcycles embodies innovation, excellence, and a relentless pursuit of success. This journey from bicycle accessories to being a powerhouse in the motorcycle industry is a testament to the brand's vision, adaptability, and determination.
