Ariel

The name Ariel Motorcycles evokes a profound sense of nostalgia among motorcycle enthusiasts. Born as the Ariel Cycle Co., the company's transition from bicycle production to motorized tricycles marked the inception of an incredible journey in Birmingham, England, back in 1897. Ariel's diverse product line underscored its innovative spirit. From the awe-inspiring Ariel Square Four to the highly-rated Ariel Red Hunter, the company left a distinguished imprint in the world of classic British motorcycles.

At the dawn of World War II, Ariel Motorcycles shifted its focus towards war production. However, Ariel’s ownership was changed to BSA Group during this period, which caused quite a stir among the workers. Post-war, Ariel Motorcycle’s product line was noteworthy, with the Red Hunter singles performing exceptionally in off-road competitions.

In contrast to the success of these machines, Ariel Motorcycles then stumbled into a market research misjudgment. Their decision to focus solely on a 250cc two-stroke twin model instead of their popular 4-stroke machines led to a significant setback. The model failed to attract the anticipated market, proving to be the final nail in the coffin for Ariel's original journey.

Despite the company’s hardships, Ariel's influential designs and robust models continue to command admiration today. Ariel’s spirit of innovation resonated in their diverse product line, from their 500cc vertical twin, the Model KH, to the later 650cc FH Huntmaster twin, which cleverly employed a BSA A10 engine.

Ariel’s history is marked by many memorable moments, including the Triumph workers' strike in 1974, reminiscent of the Selly Oak factory workers' strike in 1944. Ariel Motorcycles’ rich past serves as a compelling narrative of the trials and triumphs inherent in the evolution of the motorcycle industry.

Ariel Motorcycles is remembered not only for the volume of motorcycles it sold but more so for the reputation it garnered as a reliable and robust manufacturer. The company's dedication to diversifying their product line – from single-cylinder bikes to two-stroke twins – solidifies Ariel’s integral role in motorcycling history. The last official Ariel Motorcycles were produced in 1959, marking the end of an era. BSA, Ariel's parent company, made a few unsuccessful attempts to revive the Ariel name in later years. Despite these challenges, Ariel's legacy lives on, with motorcycle enthusiasts worldwide cherishing the brand's impactful contributions to the motorcycling world.

Ariel Motorcycles, in its day, was more than just a motorcycle manufacturer. It was a pioneer that carved out a distinct path in the world of motorcycling. As we look back on Ariel's fascinating journey, it's evident that the company's spirit of innovation, commitment to quality, and resilience in the face of adversity have shaped its respected image today.

To this day, Ariel Motorcycles continues to inspire motorcycle enthusiasts worldwide. Their timeless designs and resilient spirit serve as a testament to the enduring appeal of classic British motorcycles. As we venture further into the realm of motorcycling, the legacy of Ariel Motorcycles will undoubtedly continue to influence the journey ahead.

Additional Ariel Logos

Author: William Flaiz